The lettering atop the building acts like a
large billboard
for drivers on the nearby
interstate.
Location: Lisbon, WI
Fabric Covered Buildings Application: Car, Truck, Auto, Vehicle
Dealership / Showrooms
Building Size: 120' W X 220' L
The merging of the
Ford and Chrysler dealerships in Lisbon, WI
allowed the car, truck, auto, vehicle
dealerships to strengthen and grow. The new
merger also meant a new location along
Interstate 94 with the opportunity to build new
car, truck, auto, vehicle sales facilities,
including its fabric buildings showroom.
Located 200 miles from Minneapolis and 200 miles
from Chicago, the car, truck, auto, vehicle
fabric building is a landmark in the area. "The
fabric buildings showroom has been a very successful part
of this venture so far," says Mark Rudig, owner
and dealer principal. "This is a showroom people
recognize. Everyone has seen car dealerships but
very few actually have a car, truck, auto,
vehicle showroom facility like our tension
fabric buildings." The lettering atop the
building also acts like a large billboard for
all driving on the nearby interstate.
This 120' x 220' fabric building has provided a
number of advantages to the car, truck, auto,
vehicle dealership in addition to the
recognition it gives to the business. The main
advantage is the protection it offers for the
inventory of car, truck, auto, and vehicles used in the showroom. "One of the big concerns
in our business is hail," says Rudig. "In the
last 5 years I was hit with hail twice and it's
devastating a car, or truck. All the insurance
companies went to very high deductibles. When we
moved into our new fabric buildings showroom, we actually had a
decrease in our insurance rates. I'm no longer
so concerned about that hail storm coming
through because I have so many vehicles under cover; a wonderful asset."
The 24,000 square foot tension fabric building
can hold approximately 150 to 180 vehicles at one time.
The ten 14
foot doors across the front provided the
dealership with the flexibility they needed.
"The benefits have just been tremendous.
It's like a rock, it doesn't move."
In addition to hail, the fabric buildings also
provide everyday weather protection. "In our
business it's pretty expensive to detail, to
clean up a car, truck, auto, and vehicle . As
soon as it snows or rains, it's dusty and needs
to be re-cleaned," says Rudig. With the fabric
buildings, the cars and vehicles are put inside
to maintain their show appeal once they have
been cleaned. The weather also affects the
potential customers that visit the lot as cool
temperatures and an abundance of snow contribute
to a customer's decision to visit frequently and
take the time to learn about the cars, trucks
and vehicles. "The customers truly enjoy
shopping in our naturally-lit fabric building
car, truck, auto, and vehicle showroom as
opposed to having them sit on the lot and deal
with the Wisconsin weather," says Rudig.
"The benefits have
just been tremendous," shares Rudig. "It does
everything that they said it would do. We've had
the hail, we've had the snow storms, we've had
the high winds. It's like a rock, it doesn't
move. Fabric buildings are a great, great product and I
recommend getting one. It's served our car,
truck, auto, and vehicle dealership business
very well." Instead of putting the car, truck,
auto, vehicle facility on a 4-foot cement wall,
fabric buildings have a ground mount
installation so the dealership can drive cars
out the front and side and also serve the people
that want to browse a car, truck or vehicle or
vehicles at their leisure.
Fabric
buildings as showrooms - a great product and
I recommend getting
one," says Rudig.
The car, truck,
auto, vehicle dealership has also enjoyed the
versatility to host community events and
promotions. "It has sort of turned into a
community center," says Rudig. "It's kind of a
landmark. You see it and you won't forget it."
From vehicle protection and shopping convenience
to advertising and serving the community, this
fabric building has been a great asset to Rudig
Jensen Automotive!
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